Alexia Viger
Who am I ?
I’ve always been fascinated by how stories shape the way we see the world, and ourselves.
Who am I ?
I grew up between two worlds: my mother, a painter who taught me to see beauty everywhere, and my father, a financier who taught me the value of precision and purpose. Somewhere between art and structure, I found my voice through fashion, a language that lets me dream, create, and express stories without words.
Born in Montreal with a European influence, I’ve always been drawn to culture, travel, and the way experiences shape emotion. Working in experiential marketing deepened that passion, it showed me how storytelling can move people, not just through words or visuals, but through moments they can truly feel.
Today, as a student in Fashion and Luxury Marketing, I’m driven to bridge creativity and strategy, to craft brand experiences that inspire, connect, and leave a lasting impression.