Alexia Viger
Presentation
Creativity has always been my language. With a background in graphic design and years of marketing studies, I’ve learned to blend imagination with strategy. Currently pursuing an MBA in Fashion and Luxury Marketing, I’m inspired by travel and cultural diversity, seeing beauty in the details and purpose in every idea. I believe every project is an opportunity to tell a story that connects people and emotions. Driven by curiosity, precision, and the pursuit of excellence, I strive to create meaningful work that bridges creativity and strategy.
Education
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MBA Fashion and Luxury Marketing
2025-2027
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Semester abroad in marketing
2024
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Bachelor in communication marketing
2022-2025
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DEC in digital medias
2020-2022
Work Experiences
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Art Exhibition Assistant (2018-now)
Collaborated closely with artist Alison Hamier to curate and organize contemporary art exhibitions. I contributed to shaping the visual identity of each event and managed social media promotion to share the artist’s creative world with a wider audience.
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Freelance Marketing and communication (2024-2025)
Responsible for refreshing the brand image and managing social media content. Involved in marketing strategy, visual design, and the creation of promotional materials to engage a younger audience.
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Field Coordinator — Speed XM (2023)
Ensured the smooth organization and on-site execution of brand activations at major Montreal festivals, including the Jazz Festival, Fuego Fuego, Osheaga, and Les Francos. Responsible for coordinating logistics, managing teams, and maintaining brand standards during events.
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Brand Representant - Lacoste (2021)
Represented Lacoste for Tenniszon during the National Bank Open, promoting the brand, assisting customers, and providing a premium retail experience aligned with the event’s luxury and sports atmosphere.
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Stylist & Brand Representative — Emerging Fashion Designers (2020)
Represented and promoted various emerging fashion designers, assisting clients with personalized styling and showcasing collections that highlight creativity, craftsmanship, and contemporary design.