The Institut de planification financière is a leading organization in Québec dedicated to promoting the financial planning profession and ensuring the highest standards of education and ethics among financial planners.

During my internship and subsequent freelance collaboration with the Institute, my mission was to refresh and modernize the organization’s brand image to better connect with a younger audience. I conducted strategic research and led the launch of the Institute’s TikTok account, introducing content tailored to Gen Z engagement.

I also contributed to revitalizing their social media presence through more dynamic and creative content, enhancing visual identity and storytelling across platforms. In addition, I participated in video shoots, graphic design projects, and other brand communication initiatives, helping strengthen the Institute’s visibility and digital impact.