For this exhibition fair project, we designed a concept booth inspired by the theme of air travel, to celebrate the launch of Summer Fridays’ new Jet Lag collection.

The booth recreates the experience of a faux airport terminal, immersing visitors in a playful and sensorial journey. Guests walk along illuminated conveyor belts guiding them through different brand touchpoints. Along the way, they can take photos in interactive zones, receive free samples presented in airport security–style bins, and test the new skincare line in a dedicated beauty corner, where professional aestheticians offer mini applications and personalized advice.

This experiential concept combines brand storytelling, immersion, and self-care, bringing the refreshed Jet Lagcollection to life in an engaging, travel-inspired setting.